Tags: Business, governance, intelligence, IT, spending
When you think about it, IT (emphasis on information) has something that most organizations already own, pay outsiders to sell them, and everyone wants - detailed information about the habits of its customers, trends in the industry, and profitable or unprofitable products.
The process for using this information will be different for an organization like Amazon.com, web-only business, constantly customer facing, versus a company that uses its website for informational purposes rather than commerce.
But you don’t have to be a retailer to use the information a website stores to gain valuable insights into your potential or realized customer base.
This podcast from Gartner talks about the importance of leveraging a web presence to gain those insights.
Its pretty hard for a CFO to say no to an IT leader that presents coveted marketing data on a silver platter, for little or no additional cost over the initial investment.